Purpose For Earth Branding & Launch
Challenge: Purpose For Earth, a B-Corp organization combining a clothing brand with a non-profit mission for ocean conservation, lacked a defined brand identity and online presence. They needed to identify their target audience, develop a recognizable brand image, and create impactful launch materials.
Solution: Brand Manifest Agency devised a comprehensive strategy to establish Purpose For Earth’s brand and achieve their ocean conservation awareness goals. This included:
- Target Audience Identification: Conducting focus groups to analyze audience reactions to branding concepts and website navigation, enabling precise targeting.
- Logo Design: Creating a unique and memorable logo that embodied Purpose For Earth’s mission and resonated with their target audience.
- Branding & Collateral Development: Designing mockups for apparel products, eco-friendly water bottles, and other branded merchandise to showcase the brand identity.
- Educational E-Flipbook: Developing an engaging and informative e-flipbook as a giveaway item to capture audience interest and promote ocean conservation awareness.
- Ad Design: Creating a compelling ad design to effectively reach the target audience and drive engagement.
Results: This project successfully established Purpose For Earth’s brand identity and provided them with the necessary tools and materials for an impactful launch. The combination of a strong brand image, targeted marketing materials, and an educational e-flipbook campaign laid the foundation for Purpose For Earth to effectively reach their audience and advance their ocean conservation mission.
Skills Demonstrated:
- Branding & Identity Development
- Market Research & Target Audience Analysis
- Logo Design & Brand Collateral Creation
- Content Marketing & Educational Material Development
- Advertising & Promotional Campaign Design
